欧米のMBAの授業でよく使われて教科書的な書籍です。ヤマハ発動機創立の原点 挑戦。裁断済みです。亀渕流ボイスマスタープログラム。注意願います。全国の地域ブランド戦略とデザイン。定価100ドル■コンディション詳細■書き込みありません。戦略プロフェッショナル : シェア逆転の企業変革ドラマ。古本のため多少の使用感やスレ・キズ・傷みなどあることもございますが全体的に概ね良好です。2018 弁理士 短答対策(意商)。■出版社■Cambridge University Press■著者■Bartlett, Christopher A.■発行年■2018/03/01■ISBN10■1108436692■ISBN13■9781108436694Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework.#MBA#大学院#国際ビジネス#海外赴任#現地化#海外